There are currently more than 600 videos tagged with #shedeservedthepurse on TikTok.

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A misplaced purse in a Nashville-area Target store is inspiringmomsacross the country to give back.

Seeing a discarded purse shoved between rows of lotion and medication moved the 28 year old.

Woman buying diapers

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What Gonzalez saw represented a familiar moment:a mother sacrificing somethingshe wanted to buy something for her baby.

Ive found myself several times wishing I could get something but couldnt, she toldThe Washington Post.

Ive gone through seasons of lack where we could only afford just the essential things.

Crying because at some point weve all been her, one user commented.

The sacrifices of a mother.

I really felt this, another wrote.

Gonzalezs video not only went viral, it also inspired a social media challenge.

Katie Beach, a stay-at-home mother of two, was moved deeply by the videos.

She taped the gift cards along with handwritten notes on four different formula containers.

Beach toldThe Postthat the trend highlights how social media can serve as a positive and supportive community.

Social media was always an aspirational place where people werent really showing the truth, she said.