Any Texan could’ve told you this much.
The Lone Star State is one of endless possibilitiesin food and adventurewith a healthy dash of down-home kindness.
In the South, we call H-E-B anif you know, you knowtype of establishment.

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Take H-E-Bs freshly made tortillas and perfectly zingy guacamole, for instance.
(One editor considers the guacamoleher best hosting shortcut.)
These store products rival the best brand names.

Credit:Getty Images
Getty Images
As reported byKHOU-11in Houston, H-E-B is no stranger to this best-of-the-best award.
The grocery chain has actually topped the list four times in eight years.
As their slogan says, Here, everythings better.
Customers acknowledged H-E-Bs savings, quality, shopping experience, and product selection.
Quality, operations, and convenience also stood out as key factors in choosing where to shop.
The first step is to understand your customers and how customers perceive you.
Secondly, prioritize efforts to secure your customers money that is consistent with your positioning.
Seems like H-E-B is doing something right!