From chicken-fried steak to deep-fried jalapenos, this Midwest-based chain has become a “Texas thing.”
As it turns out, theres a reason for that.
Here’s how Dairy Queen became a Texas thing.

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Did Dairy Queen Start in Texas?
No, Dairy Queen is not from Texas, but rather started in 1940 in Illinois.
Do Texas Dairy Queens Have a Different Menu?

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Yes, in fact they do.
In 2024, a new sauce was even added to menus known as the DQ Texas Sauce.
What About the DQ Slogan, Thats What I Like About Texas?

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It remains well-connected to the identity of the brand today.

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