From chicken-fried steak to deep-fried jalapenos, this Midwest-based chain has become a “Texas thing.”

As it turns out, theres a reason for that.

Here’s how Dairy Queen became a Texas thing.

Dairy Queen

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Did Dairy Queen Start in Texas?

No, Dairy Queen is not from Texas, but rather started in 1940 in Illinois.

Do Texas Dairy Queens Have a Different Menu?

Dairy Queen

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Yes, in fact they do.

In 2024, a new sauce was even added to menus known as the DQ Texas Sauce.

What About the DQ Slogan, Thats What I Like About Texas?

Dairy Queen

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It remains well-connected to the identity of the brand today.

Dairy Queen

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