Discover what this seaside town on Florida’s 30A has to offer.
But this place is absolutely real.
Seaside was created as a “new old town,” inspired by classicbeach communitiesacross the South.

Credit: Robbie Caponetto
There’s plenty of cause for celebration in Seaside, especially for those who still remember its beginnings.
This picturesque coastal community, which was brand-new a few decades ago, now feels like home.
Here’s everything it’s crucial that you hit on your next trip to Florida’s Emerald Coast.

Credit: Robbie Caponetto
Here,freshly squeezed lemonademakes the summer weather feel just a little bit cooler.
Baseball-capped deli workers start taking orders at 7 a.m., peering over fresh chicken biscuits and chocolate croissants.
Step inside Sundog Books, and you’ll be hit with the heavenly smell of the stacks.

Credit: Robbie Caponetto
Just find anybody on the Sundog staff to ask where a certain read is.
They’ll hunt it down, pulling it from a shelf in some obscure corner.
“It was simpler.

Credit: Robbie Caponetto
We’re just trying to put agood bookin everybody’s hands to enjoy while they’re here.”
A creaky staircase in the back leads customers up to Central Square Records.
Reserve a private lesson or a group lesson, and all you gotta bring is yourself.

Credit: Robbie Caponetto
You’ll be shredding those waves in no time.
It’s still serving up its famous crab cakes today.
Looking for something more casual?

Credit: Courtesy Seaside; Photo by Jeremy Harwell
Bathing suits are welcome.
Keep walking, and you’ll hit the stunning Seaside Chapel.
Every scoop is worth it.

Credit: Rush Jagoe
There’s always something fun on the horizon.
Lining the main road, you could’t miss it.

Credit: Robbie Caponetto

Credit: Zehnder