Meaningful Travel
People are increasingly traveling with a purpose.
A continued interest in tracking genealogy continues to support this trend.
Outside of heritage travel, meaningful travel also includes volunteer travel, immersive cultural travel, and conservation travel.

Catch an unforgettable view of the Hill Country blossoming into color at public parks like Muleshoe Bend Recreation Area.Credit:Wynn Meyers
Trips based around phenomena or once-a-year natural events arent going anywhere in 2025.
Todays wellness trips are all-encompassing and address every aspect of personal healthphysical, mental, spiritual, and beyond.
Lots of folks will attempt to live out their cowboy and cowgirl dreams on vacation this year.

The building is on Gadsdenâs Wharf, reclaiming the location and making it an epicenter of Black voices and stories.Credit:COURTESY IAAM/SAHAR COSTON-HARDY
On the east coast?

Credit:Robbie Caponetto