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Ive tried it, and its totally worth the hype.

Fromquick and easy recipesto beauty secrets, the app is teeming with fresh ideas and products from under-the-radar brands.

ShineOn Milky Lip Jelly

Credit: Courtesy of Tower 28

And that’s exactly how many people stumbled uponTower 28’s ShineOn Milky Lip Jelly.

However, the relatively new brand was already making a name for itself before this TikTok post surfaced.

A far cry from the sticky glosses of the early 2000s (cotton candy flavored Lip Smackers, anyone?

ShineOn Milky Lip Jelly

Credit: Courtesy of Tower 28

), Tower 28’s jellies are made with five nourishing oils to moisturize and protect lips.

The vegan formula swipes on smoothly and feels lightweight and hydrating.

Each color is playfully named after plant-based milks, further cementing the jellies reputation as traditional lip gloss alternatives.

Kate Spade wristlet with wrist strap

Grab a tube (or three) from Tower 28today for moisturized, glossy lips for every occasion.

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