We promise it isn’t a brand you’re expecting.
But perhaps even more importantly, chocolate chips should taste delicious to snack onthroughoutthe baking process.
What is the best overall chocolate chip?

Credit:Photo: Robbie Caponetto; Stylist: Mary Beth Wetzel
What brand feels like it can deliver on both counts?
Our editors gathered to determine the best tasting chocolate chips.
There was one clear winner, and it delighted and surprised us.

Credit:Photo: Robbie Caponetto; Stylist: Mary Beth Wetzel
No branded bags were in sight to ensure no one knew which chocolate chips they were tasting.
These morsels were smooth, consistent, and sweeter than others.
“An equal balance of the two notes [milk chocolate and bitter chocolate].”
One editor noted a “marshmallowy” taste.
Another commented on its different taste, citing notes of coconut.
Some editors absolutely loved this one, but others didn’twhich makes sense given somewhat divisive flavor profiles.
All important qualities of a chocolate chip.
“This one is smooth,” said one editor.
“Good for baking into other things.”
“I like the size of the chip,” one editor said.
“Good for a cookie because [they’re] bigger.”
“As a dark chocolate person, I like this one,” they said.