The sandwich chain made the announcement with the help of reality dating show singles in a drama-filled, dessert-themed series.
Jimmy John’s
Even if Red Velvet wasnttechnicallyinvented in the South, weve claimed it as our own through thousands of church potlucks, dessert tables, reception spreads, and hostess gifts.
FromRed Velvet CheesecaketoBundt CaketoMolten Lava Cakes, weve leaned into the delightfully mahogany-hued, lightly-flavored chocolatecakefor just about any occasion.
Credit:Jimmy John’s
Red Velvet has a resurgence each year around Valentines Day as it perfectly fits the billchocolate, red, and decadentso it’s no wonder that Jimmy Johns gourmet sandwich chain is also taking up the Red Velvet torch this February.
The restaurant is bringing back their limited-time, fan-favoriteRed Velvet Cookie, studded with sweet white chips, in addition to adding one new, luscious treat to their Red Velvet portfolio: aRed Velvet Brownie.
To help spread the news, the sandwich chain employed the help of reality show dating show singles you may recognize from NetflixsLove Is BlindNatalie, Izzy, Bartise, Micah, and Zanabina drama-filled, dessert-themed seriescalled Before First Bite: Red Velvet Edition.
The episodes, which will continue on Jimmy Johnssocial media accounts, follow the singles on blind dates with the other contestants.In a delectable twist,all of the women are enamored with both Red (the cookie) and Velvet (the brownie).Spoiler alert: One of the contestants ends up taking Red down the aisle.
Were thrilled to bring back the iconic Red Velvet Cookie and introduce the mouthwatering Red Velvet Brownie, said Jimmy Johns VP of Integrated Marketing Communications Kate Carpenter.
The Before First Bite: Red Velvet Edition campaign celebrates all things love for Valentines Day as we watch our favorite reality dating stars find their true match…whether its a person or a sweet treat.
The Red Velvet Cookie and Red Velvet Brownie are available at participating Jimmy Johns locations through the month of February, so you cansatisfy your sweet toothor treat someone you love with Red Velvet blissno kitchen clean-up required.
