You don’t have to live at an estate to name your house, y’all!

Imagine your charming Lowcountry cottage captured in a single, elegant emblem.

Now, picture that image etched onto custom matchboxes or proudly displayed on a coffee mug.

Home branding on client home designed by Steve McKenzie

Credit:Marc Mauldin

For inspiration, turn to your favorite hotels and restaurants.

Study their pens, notepads and candles.

Then, develop a name.

Home branding on bedding designed by Steve McKenzie

Credit:Marc Mauldin

According to family lore, wold is a Welsh suffix meaning rolling hills.

Supposedly they played around with the letters until a name emerged, he says.

Hodgson created the Erymwold logo himself about a decade ago.

Norman Ridge was born.

A home brand establishes a clear sense of place for both owners and guests.

I used those colors in decorating the house, too, she says.

Hodgson says not to be scared to add a little personality to the logo, too.

Wordplay can be especially fun.

My friend has a home on St. Simons he calls ‘MarshMellow.'"

Interior designerSteve McKenzierecently used a homeowners own play on words for a client.

The better question might be, is anything safe from a home logo?!

Griffin, Hodgson, and Bien each use their designs for entertaining items and other personalized decor.

I havent done a baseball hat, but thats next, says Bien.

For Griffin, its almost like giving her guests a chance to take vacation home.

McKenzie says that a logo allows for a bit more personality and panache in a home.

It’s hard to be distinctive and different with a monogram.

With home branding, I think it describes the ambiance of the house, not just who lives there.

Who Can Design A Home Logo For Me?

Etsy is an excellent resource for finding designers, as is Instagram.

For example,Erin Regalis a custom merch designer and marketing expert.

She designed my Hydrangea House logo and brand!